Blog

Notes from the workshop.

Practical writing on the internet side of running a business: what matters, what does not, and how to do the small things yourself. Written for the person who runs the business, not the person who runs its servers.

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17 September 2026

Why your business should be on the map, and how to get there

When someone nearby searches for what you do, the map decides who they call. What Google Maps, Apple Maps and Waze listings actually do for a small business, the mistakes we see most, and how to set yours up in an afternoon.

Local search
Small business
Do it yourself
5 min read

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